Mobile web or "mobile Internet" is the area of study, creation, design, development and maintenance of web sites for mobile devices "cell phone 3G and 4G." Mobile Web sites are a reduced or "mobile version", of a standard Internet website with directed navigation for mobile phones. Mobile Marketing media integrated with mobile technologies are effective channels of communication, interactivity, convenience and provide custom actions for customers in real time. Studies show more and more transactions are initiated by mobile devices daily.